Partners > Strategic Partners

• Partner Success Criteria
• Strategic Partners
  • The Importance of Strategic Partnering
• Alliance Partner Manufacturers
• Partner Spotlight

Strategic Partnering

Strategic partnering is something everyone talks about, however, rarely are these relationships implemented or developed in a successful manner At Harmonix our company, our sales people and our marketing efforts use partnerships as an advanced form of selling. Strategic alliances are critical elements to our business strategies. No organization can do everything. Harmonix is built on the realization that alliances are a powerful means of enriching the solutions and value we provide our customers; improving our access to new markets and customers, and growing our own knowledge, capabilities, within different vertical markets. We extend our core competencies through entering into relationships with organizations that have a vision and capabilities that complement ours.

We believe in creating relationships that produce meaningful results, for each party, requires hard work and a personal commitment. Based on our experience, effective partnerships can be expressed in the following manner:

  Maximizing (SR)³ +( SV)² = High Effectiveness

Stated differently, effective partnerships are a combination of the following factors:

• Shared Risk: Each partner bears a fair and appropriate share of the risk in the alliance. No partner has a disproportionate level of risk.
• Shared Resources: Each partner commits an appropriate proportion of the resources, whether they are capital, people, knowledge, technology or other.
• Shared Rewards: Each partner shares appropriately in the rewards, the partners work together to create mutual wins.
• Shared Vision: The partners share a common view of the objectives, results and outcomes of the alliance. They share a common vision of the importance of the relationship.
• Shared Values: They share common value systems and complementary cultures. This shared value system is the bedrock of the relationship, providing the means, motivation and commitment to resolve problems with the relationship and growing the relationship.

Without each of these elements, the partnership is unbalanced and unaligned. The more unbalanced the relationship, the higher the likelihood that the partnership will fail to achieve its objectives. We all know that if the all the risk is borne by one partner, that partner will feel that they are being taken advantage of. A lack of alignment in the relationship sows the seeds of distrust driving the alliance into a death spiral.